Consumer Relationship and Personal Selling Essay

Consumer Relationship and Personal Selling - Essay Example Personal selling remains important independent of technologically driven sales processes because it is the â€Å"only communication† process that â€Å"allows a marketing message to be adapted to the specific needs and beliefs of each customer† (Spiro & Weitz, 1990, p.61). Other sales promotions such as promotions, point-of-sales’ exhibitions, packaging, and so on are directed toward the â€Å"typical customer†. Personal selling is rather more flexible as it allows for adjustments to be made to the sales’ message in response to observable consumer reactions. With other forms of selling processes, marketers have limited opportunities for adjusting messages as they typically have to wait it out and interpret consumers’ purchasing behaviour.It would therefore appear that personal selling has become even more important with technological advancements. While consumers are more inclined to rely on, and expect technological solutions, consumers valu e and expect superior customer services (Spiro & Weitz, 1990). Personal selling provides consumers with superior customer services since it puts the consumer in touch with sales’ personnel and offers a unique opportunity for consumers to ask questions or to register concerns and to have those concerns addressed. Moreover, personal selling is focused on specific consumers and as such creates and fosters the feeling that the consumer is special and valued. Personal selling is an important customer service technique.... nication† process that â€Å"allows a marketing message to be adapted to the specific needs and beliefs of each customer† (Spiro & Weitz, 1990, p.61). Other sales promotions such as promotions, point-of-sales’ exhibitions, packaging, and so on are directed toward the â€Å"typical customer† (Spiro & Weitz, 1990, p. 61). Personal selling is rather more flexible as it allows for adjustments to be made to the sales’ message in response to observable consumer reactions. With other forms of selling processes, marketers have limited opportunities for adjusting messages as they typically have to wait it out and interpret consumers’ purchasing behaviour (Spiro & Weitz, 1990). It would therefore appear that personal selling has become even more important with technological advancements. While consumers are more inclined to rely on, and expect technological solutions, consumers value and expect superior customer services (Spiro & Weitz, 1990). Personal selling provides consumers with superior customer services since it puts the consumer in touch with sales’ personnel and offers a unique opportunity for consumers to ask questions or to register concerns and to have those concerns addressed. Moreover, personal selling is focused on specific consumers and as such creates and fosters the feeling that the consumer is special and valued. In other words, personal selling is an important customer service technique that is particularly important at a time when modern technology is especially impersonal. Personal selling functions to personalise the relationship between the consumer and the firm and thus facilitates the superior customer services that consumers have come to expect. 2. Discuss the advantages and disadvantages of building customer relationships by the internet. Chen

McAfee Spyware Blocker Essay Example for Free

McAfee Spyware Blocker Essay McAfee, an Intel company, has been an industry leader for antivirus software to protect personal computers for many years. The company has expanded its services from protecting computers to also protecting cellular browsing as well, the software can be used on the iPhone, and Android phones. Product McAfee is introducing a new line of software designed specifically for Android and iPhone devices to block unwanted spying from applications downloaded on the mobile devices. McAfee Spyware Blocker will target applications designed to collect personal and private information. The applications on the users phone that are targeted are; photos, email, browsing history, camera, contacts, passwords, and all information posted in mentioned applications. Mission Statement McAfee Spyware Blocker for the iPhone and Android follows the same mission as the products for its personal computer software. Our mission for the McAfee Spyware Blocker application is to protect each client’s identity and personal information while using their mobile device with an advanced innovative software program designed to protect all information on the mobile device. The McAfee Spyware Blocker will filter all movements on mobile devices and warn the user with unwanted tracking, or spying from developers of applications. This also includes third party applications such as the popular Facebook, Pinterest, Yelp, Instagram, and other social media sites who require access to the users information. Customer Need As the first of its kind, McAfee Spyware Blocker, has set itself apart from other spyware blockers. The software provides protection on mobile devices, and from unwanted sharing of information when downloading applications. The software creates a separate profile based on user preferences, which block all real information of the user. It then forces applications to use false information, created by the user, to run applications that require access to personal information. Clients of McAfee are guaranteed by the history of the company, and its proven success and growth of its other products, which set the company apart from the current competition. The company is in constant development of its products to improve, grow, and meet the quick changing needs of technology and clients. McAfee follows trends and see’s the need for an advanced spyware blocker for the mobile market. The division has developed, what it feels, is an advanced, superior product for its current client base, and has developed a plan to achieve a new market of customers. Vision Model The vision of the McAfee Spyware Blocker is to create the best mobile spyware blocker in the market. The company started with the iPhone and Android markets first, but will add the iPad, iPod, tablet, and eventually all wireless devices. Wireless devices could potentially allow applications to be hacked and monitored for personal and private information. With the growing market of personal mobile and wireless devices, McAfee will continuously grow and advance the current software technology. The advances developed will provide upgrades for current clients and new software for new devices and platforms. The demand for privacy protection in today’s quick moving and growing technology market speaks volumes for the need for new advanced software for the growing community of mobile and wireless devices. The decision to create the McAfee Spyware Blocker division and be a leader in the market was an easy decision, and one that will grow the company in the direction of the ever-expanding technology movement. Business Model Throughout the history of McAfee products, the growing development of new technology has brought about a high demand and need for protection of client’s information. The need to protect clients has grown from personal computers to mobile and wireless devices and has our clients asking for more advanced protection while using an array of devices Mobile browsing on an Android or iPhone device, allows spies to access personal information. In recent years, breeches have caused an increase of identity theft directly related to mobile devices. The information stored, or applications used while on the device are likely to provide an expert hacker to gain valuable personal information. To satisfy the consumer need for protection, McAfee developed the spyware blocker division. The value created to offer advanced protection while operating the Android or iPhone devices, is unparalleled to any other spyware protection claims. No other spyware developed by competing companies has provided the user with absolute confidence of protection while using their mobile device. The software is an advancement of our current products, and the basis of the spyware is the same as in our other products. Because we have added to an existing product, the product, planning, development, and creative costs were minimal in relevance to the overall product offered. The company will continue to develop products that are on the cutting edge of what is going to come in the future. By utilizing the current software platforms, coding, scripting, and language, we are able to make advances quickly and cost effective. McAfee Spyware Blocker will continue to grow and develop as the market grows, and technology advances to include new products, McAfee, Inc. (2014). Vision, Mission, Value The previous launch of the McAfee Expanded Data Security, Application Security, and Ease of Administration in 2012, protected users from browser invasions. The applications, however, did not stop companies from using information from a clients phone, McAfee, Inc. (2014). The previous launch of mobile device protection, allowed McAfee to move in the direction of advanced mobile and wireless protection, by the development of the McAfee Spyware Blocker. The company continues to move in the direction of technology development and advancements and the need to create software to protect clients using multiple platforms, and from the creators  of applications that require access to personal information. The vision and mission of McAfee have always been to protect and provide its clients with the most advanced software protection from spies and hackers. The decision to create a new line of defense against advanced hackers and spies came from the need to protect against unlawful privacy breeches. The value of the product could be described as valuable beyond any dollar. To sell the product, the cost to produce, and the market value of the product describes the cost of the product to be $59.99, which will include any follow-up updates, McAfee, Inc. (2014). Vision, Mission, Value Summary The vision of McAfee Spyware Blocker is that each client will feel secure and trust that their information is protected on their Android or iPhone devices, and in the future, other wireless and mobile devices. The future of McAfee Spyware Blocker, according the analysis of the market research, shows that the software will continue to grow with demand of its clients and technology. The mission of McAfee Spyware Blocker is to be the best in the market, to out sell, out develop and outshine the competition. The ability to build and expand on an existing product to provide clients the best possible product has allowed McAfee to be a leader in spyware blocking software. The employment of highly knowledgeable employee’s of McAfee products gives client’s confidence in receiving assistance with the product Employees will have vital knowledge of the product and how the product works. Having extensive knowledge the users platform (Android/iPhone) will not only give confidence to the leaders of the McAfee Spyware Blocker, but also the end users of the software. Protection of personal information is priceless. Everyone, including the leaders at McAfee, want protection from theft of information. The McAfee Spyware Blocker gives all users exactly that, protection. The stated value  of $59.99 for the product does not include the value of protection, that is the additional bonus of the software. Principles and values The principles and values of the McAfee Spyware Blocker division follow the same guidelines of the company, McAfee, Inc. (2014). Listed below are the five principles of McAfee: 1.Conduct business with honesty and integrity 2.Follow the letter and spirit of the law 3.Treat each other fairly 4.Act in the best interests of McAfee Spyware Blocker and avoid conflicts of interest 5.Protect the company’s assets and reputation, McAfee, Inc. (2014). The company’s business values in the division of McAfee Spyware Blocker follow directly in line with McAfee, Inc. They are listed as: 1.Expertise – We have a deep mastery of digital security, and we never stop building and improving our expertise. 2.Partnership – We have a true sense of teamwork and partnership across McAfee functions and with channel partners and customers, developing collaborative solutions that offer tangible benefits. 3.Integrity – We’re in the business of protecting data from the unscrupulous, performing to the highest standards of ethics and responsibility. 4.Results – We have definitive goals with definitive outcomes, always striving for higher performance and never losing focus. 5.Courage – Being always ready is a requirement for courageous leadership across our business. We’re never intimidated by the audacious challenges we face every day, McAfee, Inc. (2014). The division of McAfee Spyware Blocker promises to be innovative regarding new technology developed for Android, iPhone, wireless devices, and other devices as they grow and change. The spyware blocker software will continue to advance and grow as the malicious methods of unscrupulous individuals and companies develop new ways to spy. References McAfee, Inc. (2014). McAfee for Consumer Retrieved from http://home.mcafee.com/?CID=MFEen-usMHP001 Pearce, J. A. II. (2013). Strategic management: Planning for domestic and global competition (13th ed.). New York, NY: McGraw-Hill. Thompson, A. A., Gamble, J. E., Strickland, A. J. (2012). Crafting and executing strategy: The quest for competitive advantage (18th ed.). New York, NY: McGraw-Hill.

Achieving Humor in Educating Rita by Willy Russell Essay -- Educating

Achieving Humor in Educating Rita by Willy Russell Written by Willy Russell in 1985, "Educating Rita" is a comical interpretation of his own life as a young Liverpudlian hairdresser and his aspirations to become educated. The play is based on Rita, the hairdresser who wants a better life, and begins this adventure by enrolling in an Open University course. It is here she meets her tutor, Frank. You could say, the key to her dreams. If I were to direct this play, I would seek to achieve humour for an audience by exploring the different aspects of comedy; comedy of character, comedy of situation, comedy of misunderstanding and comedy of language. There are many examples of comedy of character in this play, especially as Russell has created such strong and impressionable characters. Rita, the quick tongued, outspoken, witty character is a foundation for humour as she isn't afraid to speak her mind. An excellent example of her humorous character is Rita's first meeting with Frank, her soon-to-be tutor. As she enters his office, she notices a risqui picture on the wall and is unable to resist commenting on how "It's very erotic." and defending her opinion by saying "there's no suppose about it," and using the imperative, "Look at those tits." The audience should find this humorous as it is as they would be shocked at her sudden outburst to an 'authority figure' in the play. However, in order to achieve maximum humour for the audience, I would emphasize Rita's Liverpudlian accent and Rita would speak naturally to show her openness and her self-confidence. Frank's reaction to Rita's outburst is also vital if humour is to be achieved. Frank is rather unsettled by Rita's confidence and to show this, his reaction should be delayed and confused to show his inability to keep up with Rita's quick tongue. It is imperative that this scene gives the audience the impression that this play is humorous, as it is the first time the audience meets the characters. Frank's attitude towards Rita is another good example of comedy of character. As a tutor in an university, the audience would expect Frank to be very formal, however, he isn't in this situation. Frank reveals his comic personality to the audience as he discusses a window in his office to Rita. He tells her that he "sometimes get an urge to throw something through it usually a stu... ...tes dramatically. "Sod them - no, fuck them!" This shows how similar Frank and Rita can be no matter how well educated of high class Frank is. In order to maximise humour, Frank would be excessive and over the top to show the effect of alcohol on Frank. Comedy of situation is used throughout the play and is used with different aspects of comedy, such as when Rita first entered Frank's office at the beginning of the play and Rita's use of language. It is difficult to have comedy of situation on its own, so I would do what Russell did, combine it with another aspect for maximum comedy effect. Willy Russell has used every aspect of comedy to their full advantage and has achieved highlighting class differences through comedy. When Russell wrote the play, he wrote it to be performed and wrote stage directions too. Personally, I would not change that because that is the way he intended it to be, but I would concentrate on body language, facial expressions and how they talk, e.g. the tone. So, if I were directing 'Educating Rita' I would seek to achieve humour for the audience? Simply by exploring the different aspects of comedy that Willy Russell has used so well.

Research Assignment Essay

To understand the what the advantages of a declarative language as opposed to a procedural language, we must understand the difference between the two. A procedural language such as FORTRAN or Cabal (There are more) give precise instructions that tell the computer what to do. In other words a procedural language is your basic â€Å"if-this, then-that†. Specific variables are defined that tell the CPU how to process information. It takes a programmer that knows the intimate details of how the code works to ensure that programs work the way they are supposed to. In a declarative language, language is used that in its simplest form, just makes sense. There is no intricate code that is confusing. One example in SQL would be creating tables: CREATE TABLE Employee. The user can create a simple table without having to know the inner workings of how the table is actually created. The advantage of declarative language is that it makes life so much easier for the everyday user to function in declarative programs without being a programmer. When a user types something in, the language just makes more sense to the everyday user and there is also plenty of information that can be found to aid in using declarative languages. Procedural language can have its advantages though. This is true for security reasons. This allows only those that are developing a program to know the inner workings of the program. In my opinion it is a good deterrent for unskilled persons to make modifications to programs that use procedural language. Cross joins are legitimate for several reasons. The main reason is to cut down the amount of information that the database is searching for. This also aids in increased performance. If cross joins were not allowed then the program would return much more information that is needed resulting in increased time to sort the data. This is example is two- fold; the database  would work harder to retrieve information and the person looking at the returned information would have to work harder to sort it. I could imagine persons that are making inquiries across a WAN connection via a VPN making an inquiry and needing that specific data quickly. If cross joins were not allowed then can one imagine how much data is being sent across the internet or how much bandwidth is being used? In addition to that idea what about the integrity of data that any given person has access too? Cross joins allow for increased productivity, less strain on the database resources and security filtering of information. References- http://www.academia.edu/306590/A_COMPARISON_OF_DECLARATIVE_AND_PROCEDURAL_CONSTRAINTS_IN_DATABASE_MANAGEMENT_SYSTEMShttp://www.teach- www.teach-ict.com/as_as_computing/ocr/H447/F453/3_3_6/types_language/miniweb/pg3.htm

Edward Said Essay

Edwars Said was born a Palestinian Arab in Jerusalem in 1935, and was American through his father, Wadie Saà ¯d, who was a U.S. Citizen. Wadie Saà ¯d, his father moved to Cairo, before the birth of his son . He spent much of his childhood travelling back and forth from Cairo to Jerusalem, visiting relatives. Saà ¯d said that in his childhood he lived â€Å"between worlds† — like Cairo (Egypt) and in Jerusalem (Palestine). Here are some of his words from this period of life: â€Å"I was an uncomfortably anomalous student all through my early years: a Palestinian going to school in Egypt, with an English first name, an American passport, and no certain identity at all. To make matters worse, Arabic, my native language, and English, my school language, were inextricably mixed: I have never known which was my first language, and have felt fully at home in neither, although I dream in both. Every time I speak an English sentence, I find myself echoing it in Arabic, and vice versa† In 1951, Saà ¯d was expelled from Victoria College for being a troublemaker, and was sent from Egypt to the United States, where he had a miserable year of feeling out of place; yet he excelled academically, achieving the rank of either first or second in a class of one hundred sixty students. He matured into an intellectual young man, fluent in the English, French, and Arabic languages. (he earned a Bachelor of Arts degree from Princeton University (1957), then a Master of Arts degree (1960) and a Doctoral Degree in English Literature (1964) from Harvard University.) Reflections on Exile and Other Essays brings together forty-six essays. The title essay, originally published in 1984 deals with Said’s own condition of exile, and with the implications of exile for those who experience it. While Said sees separation from a homeland as a difficult fate, he believes that the state of detachment gives exiles a unique vision. Being in exile means feeling in estrangement and even if there are romantic and happy episodes in an exile’s life, these are no more than efforts meant to overcome the crippling sorrow of being in pain. Said come to nationalism and its essential association with exile. Nationalism is belonging to a place, people and certain heritage. Nationalism fends off exile and fights to prevent its ravages. The interplay between them is like servant and master, opposites informing and constituting each other. All nationalism in their early stages develop from a condition of estrangement. In time, successful nationalism consign (ad) truth exclusively to themselves and relegate (elÃ… ±ldà ¶z) all outsiders. While nationalism is about groups, exile is solitude experienced outside the group: the deprivations felt at not being with others in the communal habitation. Exiles are cut off from their roots, their land, their past. Exiles don’t have armies or states, therefore they always feel the urge to create one. Exile is a jealous state. You don’t want to share what you have archieved, you have passionate hostility to outsiders, even to those who, in fact, are in the same position as you. Although it is true that anyone prevented from returning home is an exile, some distinctions can be made between exiles, refugees, expatriates and emigres. Exile originated in the age-old practice of banishment. Once banished, the exile lives a miserable life with the stigma of being an outsider. Refugees, on the other hand, are a creation of the 20th century state. The word â€Å"refugee† has become a political one, suggesting innocent and bewildered people requiring urgent international assistance. Expatriates voluntarily live in an alien country, usually for personal or social reasons. They may share in the solitude and estrangement of exile, but they do not suffer under its rigid proscription. Emigres enjoy an ambiguous status. Technically, emigre is anyone who emigrates to a new country. Much of the exile’s life is taken up with compensating for disorienting loss by creating a new world to rule. It is not surprising that so many exiles seem to be novelists, chess players, political activists, and intellectuals. Each of these occupations requires a minimal investment in objects and places a great premium on mobility and skill. The exile’s new world is unnatural and resembles fiction. George Lukacs, in Theory of the Novel, says that novel is a literary form created out of the unreality of ambition and fantasy, it is the form of â€Å"transcendental homelessness†. No matter how well they feel, exiles are always eccentric who feel their difference as a kind of orphanhood. The exile jealously insists on his or her right to refuse to belong. Wilfulness, exaggeration and overstatement are the characteristics styles of being an exile. You compel the world to accept your vision which you make more unacceptable because you are, in fact, unwilling to have it accepted. Artists in exile are decidedly unpleasant and their stubbornness insinuates itself into even their exalted works. Dante’s vision in The Divine Commedy is tremendously powerful in its universality and detail, but even the beatific peace archieved in the Paradiso bears traces of vindictiveness.(bosszuallas) James Joyce chose to be in exile to give force to his artistic vocation. He picked up a quarrel with Ireland and kept it alive so as to sustain the strict opposition to what was familiar. The exile knows that in a secular and contingent world, homes are always provisional (à ¡tmeneti). Borders and barriers, which enclose us within the safety of familiar territory, can also become prisons and are often defended beyond reason and necessity. Exiles cross borders, break barriers of thought and experience. According to Hugo of St. Victor, a 12th century-monk,a strong and perfect man archieves independence and detachment by working through attachments, not by rejecting them. Speaking of the pleasures of exile, there are some positive things to be said too. Seeing â€Å"the entire world as a foreign land† makes possible originality of vision. Most people are aware of one culture, one setting, one home, exiles are aware of at least 2. Both environments are vivid, actual and occuring together contrapuntally. There is a unique pleasure in this sort of apprehension, especially if the exile diminish judgement and elevate appreciative sympathy. Edward Saà ¯d was an advocate for the political and human rights of the Palestinian people. As a public intellectual, he discussed contemporary politics, music, culture, and literature, in lectures, newspaper and magazine articles, and books. Drawing from his family experiences, as Palestinian Christians in the Middle East, at the time of the establishment of Israel (1948), Saà ¯d argued for the establishment of a Palestinian state, for equal political and human rights for the Palestinians in Israel. His decade-long membership in the Palestinian National Council, and his pro–Palestinian political activism, made him a controversial public intellectual. He was intellectually active until the last months of his life, and died of leukemia in 2003.